Al Darraz
Full-funnel brand and content partnership for a Qatari clothing & tailoring house.
Overview
Al Darraz is a Qatari clothing and tailoring brand rooted in local identity and craftsmanship. Giwan Media partnered with Al Darraz as an end-to-end creative and marketing partner — shaping the brand's visual language, producing high-end content, and running the campaigns that put it in front of the right audience.
The work
We built Al Darraz a consistent brand identity and content system: art-directed photo and video shoots showcasing the collections, a managed social presence with a steady content calendar, sponsored ad campaigns to grow reach and drive enquiries, and ongoing marketing consultation to guide the brand's direction.
Outcome
An elevated, cohesive brand presence across content, social, and paid campaigns.
Selected visuals
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